Destination marketing : an integrated marketing communication approach

"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting mul...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Pike, Steven
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Butterworth-Heinemann 2015
विषय:
ऑनलाइन पहुंच:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41142
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