Introduction to hospitality management
"Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions conti...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Pearson Prentice Hall
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41208 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-412082023-11-11T05:07:31Z Introduction to hospitality management Walker, John R Hospitality industry Management "Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.--Publisher's description. 2015-05-04T09:49:34Z 2015-05-04T09:49:34Z 2010 Book 978-0-13-510951-9 0-13-510951-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41208 en application/pdf Pearson Prentice Hall |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Hospitality industry Management |
| spellingShingle |
Hospitality industry Management Walker, John R Introduction to hospitality management |
| description |
"Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers' coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.--Publisher's description. |
| format |
Book |
| author |
Walker, John R |
| author_facet |
Walker, John R |
| author_sort |
Walker, John R |
| title |
Introduction to hospitality management |
| title_short |
Introduction to hospitality management |
| title_full |
Introduction to hospitality management |
| title_fullStr |
Introduction to hospitality management |
| title_full_unstemmed |
Introduction to hospitality management |
| title_sort |
introduction to hospitality management |
| publisher |
Pearson Prentice Hall |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41208 |
| _version_ |
1782543612541665280 |