Social media in travel, tourism and hospitality : theory, practice and cases

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Sigala, Marianna, Christou, Evangelos, Gretzel, Ulrike
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Ashgate Pub 2015
Pynciau:
Mynediad Ar-lein:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41319
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt