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| LEADER |
01208cam a22003251a 4500 |
| 001 |
000033319 |
| 003 |
9470 |
| 005 |
20241014090235.0 |
| 008 |
151016s2006 000 eng |
| 020 |
|
|
|a 9780072935899
|
| 041 |
|
|
|a eng
|
| 082 |
0 |
0 |
|a 658.8
|b PE-W
|
| 100 |
1 |
|
|a Perreault, William D.
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
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| 250 |
|
|
|a 10th ed.
|
| 260 |
|
|
|a Boston, Mass. :
|b McGraw-Hill/Irwin,
|c c2006.
|
| 300 |
|
|
|a xl, 638 p. :
|b col. ill. ;
|c 28 cm. +
|e 1 CD-ROM (4 3/4 in.)
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a McCarthy, E. Jerome
|q (Edmund Jerome)
|
| OWN |
|
|
|a LNN
|
| AVA |
|
|
|a UDN50
|b LNN
|c English
|d 658.8PE-W
|e available
|t Error 5001 Not defined in file expand_doc_bib_avail.
|f 1
|g 0
|h N
|i 0
|j AN
|k 1
|
| 999 |
|
|
|a From the UDN01
|
| AVA |
|
|
|a UDN50
|b LNN
|c English
|d 658.8PE-W
|e available
|t Error 5001 Not defined in file expand_doc_bib_avail.
|f 1
|g 0
|h N
|i 0
|j AN
|k 1
|
| TYP |
|
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|a Monograph
|
| 980 |
|
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|a Mạng thư viện Đại học Đà Nẵng
|