Multichannel marketing : metrics and methods for on and offline success /
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| Main Author: | Arikan, Akin, 1969- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
c2008.
|
| Series: | Serious skills.
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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