Sell the brand first : how to sell your brand and create lasting customer loyalty /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2006.
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 02184cam a22003971a 4500 | ||
|---|---|---|---|
| 001 | 000035342 | ||
| 003 | 11619 | ||
| 005 | 20210402142310.0 | ||
| 008 | 151116s2006 000 eng | ||
| 020 | |a 0071470425 (alk. paper) | ||
| 040 | |a lnn |c lnn |d lnn | ||
| 082 | 0 | 0 | |a 658.8 |b ST-D |
| 100 | 1 | |a Stiff, Dan. | |
| 245 | 1 | 0 | |a Sell the brand first : |b how to sell your brand and create lasting customer loyalty / |c by Dan Stiff. |
| 260 | |a New York : |b McGraw-Hill, |c c2006. | ||
| 300 | |a xx, 262 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. 249-250) and index. | ||
| 505 | 0 | |a It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Brand name products |x Social aspects. | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip066/2006000695.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html |
| OWN | |a LNN | ||
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| 999 | |a From the UDN01 | ||
| AVA | |a UDN50 |b LNN |c English |d 420.4 ST-D |e available |t Error 5001 Not defined in file expand_doc_bib_avail. |f 1 |g 0 |h N |i 0 |j AN |k 1 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| TYP | |a ON | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||