Sell the brand first : how to sell your brand and create lasting customer loyalty /

Sell the brand first : how to sell your brand and create lasting customer loyalty /

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Bibliografski detalji
Glavni autor: Stiff, Dan.
Format: Knjiga
Jezik:English
Izdano: New York : McGraw-Hill, c2006.
Teme:
Branding (Marketing)
Customer relations.
Consumer satisfaction.
Customer loyalty.
Brand name products > Social aspects.
Online pristup:Table of contents only
Contributor biographical information
Publisher description
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