The fundamentals of advertising /
Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising.
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Oxford :
Butterworth-Heinemann,
1999.
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| Edició: | 2nd ed. |
| Matèries: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising. |
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| Descripció física: | xi, 384p. of plates : col. ill. ; 24cm. |
| ISBN: | 0750615621 |