The fundamentals of advertising /
Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising.
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Oxford :
Butterworth-Heinemann,
1999.
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| 版: | 2nd ed. |
| 主题: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 总结: | Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising. |
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| 实物描述: | xi, 384p. of plates : col. ill. ; 24cm. |
| ISBN: | 0750615621 |