The fundamentals of advertising /
Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising.
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Oxford :
Butterworth-Heinemann,
1999.
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| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 008 | 010302|1999 vm 000 eng | ||
| 020 | |a 0750615621 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.1 |b WI-J |
| 100 | 1 | |a Wilmshurst, John. | |
| 245 | 0 | 4 | |a The fundamentals of advertising / |c John Wilmshurst, Adrian Mackay. |
| 250 | |a 2nd ed. | ||
| 260 | |a Oxford : |b Butterworth-Heinemann, |c 1999. | ||
| 300 | |a xi, 384p. of plates : |b col. ill. ; |c 24cm. | ||
| 520 | 3 | |a Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising. | |
| 630 | 0 | 4 | |a Business. |
| 630 | 0 | 4 | |a Advertising. |
| 630 | 0 | 4 | |a International business. |
| 630 | 0 | 4 | |a International advertising. |
| 650 | 0 | 4 | |a Advertising. |
| 700 | 1 | |a Mackay, Adrian. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||