The fundamentals of advertising /

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The fundamentals of advertising /

Hiển thị phiên bản (1) khác

Advertising; Marketing; Planning; Advertising in print, broadcast and other media; Measuring effectiveness; International advertising.

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Bibliografiske detaljer
Hovedforfatter:	Wilmshurst, John.
Andre forfattere:	Mackay, Adrian.
Format:	Bog
Sprog:	English
Udgivet:	Oxford : Butterworth-Heinemann, 1999.
Udgivelse:	2nd ed.
Fag:	Business. Advertising. International business. International advertising.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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Contemporary advertising
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Contemporary advertising
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Advertising Theory (Second Edition)
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