Principles of marketing /
This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, OX ; Cambridge, MA :
Blackwell Business,
1994.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies... |
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| Physical Description: | xviii, 186 p. ; 23cm. |
| ISBN: | 063119164X |