Principles of marketing /
This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Oxford, OX ; Cambridge, MA :
Blackwell Business,
1994.
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Gaia: | This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies... |
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| Deskribapen fisikoa: | xviii, 186 p. ; 23cm. |
| ISBN: | 063119164X |