Principles of marketing /
This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Oxford, OX ; Cambridge, MA :
Blackwell Business,
1994.
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Izvleček: | This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies... |
|---|---|
| Fizični opis: | xviii, 186 p. ; 23cm. |
| ISBN: | 063119164X |