Principles of marketing /
This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Oxford, OX ; Cambridge, MA :
Blackwell Business,
1994.
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| Témata: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies... |
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| Fyzický popis: | xviii, 186 p. ; 23cm. |
| ISBN: | 063119164X |