Principles of marketing /
This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford, OX ; Cambridge, MA :
Blackwell Business,
1994.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01028cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000047610 | ||
| 003 | 7300 | ||
| 005 | 20030312165358.0 | ||
| 008 | 010321|1994 vm 000 eng | ||
| 020 | |a 063119164X | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b WA-K |
| 100 | 1 | |a Wainwright, Ken. | |
| 245 | 0 | 0 | |a Principles of marketing / |c Ken Wainwright. |
| 260 | |a Oxford, OX ; Cambridge, MA : |b Blackwell Business, |c 1994. | ||
| 300 | |a xviii, 186 p. ; |c 23cm. | ||
| 520 | 3 | |a This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies... | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing |z Great Britain. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||