Principles of marketing /

This book is about: The marketing concept; Market reasearch; Product development; Promotion; Pricing; Selling; Communication; Political and legal constraints; The needs of regulatory bodies...

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書目詳細資料
主要作者: Wainwright, Ken.
格式: 圖書
語言:English
出版: Oxford, OX ; Cambridge, MA : Blackwell Business, 1994.
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