Marketing and finance : working the interface /
This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics.
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| Format: | Book |
| Language: | English |
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Sydney :
Allen and Unwin,
1997.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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