Marketing and finance : working the interface /
This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics.
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| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Sydney :
Allen and Unwin,
1997.
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| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01249cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000047806 | ||
| 003 | 7500 | ||
| 005 | 20030409103454.0 | ||
| 008 | 010322|1997 vm 000 eng | ||
| 020 | |a 1864484268 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b WA-D |
| 100 | 1 | |a Walters, David. | |
| 245 | 0 | 0 | |a Marketing and finance : |b working the interface / |c David Walters and Michael Halliday. |
| 260 | |a Sydney : |b Allen and Unwin, |c 1997. | ||
| 300 | |a xvii, 325 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Finance. |
| 630 | 0 | 4 | |a Business. |
| 630 | 0 | 4 | |a Enterprises. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Business enterprises |x Finance. |
| 700 | 1 | |a Halliday, Michael. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||