Marketing and finance : working the interface /
This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics.
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| Format: | Książka |
| Język: | English |
| Wydane: |
Sydney :
Allen and Unwin,
1997.
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Streszczenie: | This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics. |
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| Opis fizyczny: | xvii, 325 p. : ill. ; 23cm. |
| ISBN: | 1864484268 |