Marketing and finance : working the interface /
This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics.
Wedi'i Gadw mewn:
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| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Sydney :
Allen and Unwin,
1997.
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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