Marketing and finance : working the interface /

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Marketing and finance : working the interface /

This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics.

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Dades bibliogràfiques
Autor principal:	Walters, David.
Altres autors:	Halliday, Michael.
Format:	Llibre
Idioma:	English
Publicat:	Sydney : Allen and Unwin, 1997.
Matèries:	Marketing. Finance. Business. Enterprises. Business enterprises > Finance.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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