Marketing and finance : working the interface /

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Marketing and finance : working the interface /

This book is divided into three parts: Marketing and finance interface issues for Marketing Strategy, Analysis and Decisions; Cost Implications and Cost Characteristics affecting marketing strategy decisions; a,d Financial Structure and Performance characteristics.

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書誌詳細
第一著者:	Walters, David.
その他の著者:	Halliday, Michael.
フォーマット:	図書
言語:	English
出版事項:	Sydney : Allen and Unwin, 1997.
主題:	Marketing. Finance. Business. Enterprises. Business enterprises > Finance.
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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