Advertising age handbook of advertising /
This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 總結: | This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch... |
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| 實物描述: | xi, 228 p. : ill. ; 23cm. |
| ISBN: | 0844224480 |