Advertising age handbook of advertising /
This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch...
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| Format: | Livre |
| Langue: | English |
| Publié: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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