Advertising age handbook of advertising /
This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch...
Shranjeno v:
| Glavni avtor: | Lewis, Herschell Gordon, 1926- |
|---|---|
| Drugi avtorji: | Nelson, Carol. |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
|
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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