Advertising age handbook of advertising /

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Advertising age handbook of advertising /

This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch...

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Bibliografiske detaljer
Hovedforfatter:	Lewis, Herschell Gordon, 1926-
Andre forfattere:	Nelson, Carol.
Format:	Bog
Sprog:	English
Udgivet:	Lincolnwood, Ill. : NTC Business Books, 1999.
Fag:	Advertising. Advertising > Handbooks, manuals, etc.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

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Advertising
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Advertising strategy :
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Advertising : from fundamentals to strategies /
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Advertising in the 21st century :
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Contemporary advertising
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Udgivet: (2009)

Contemporary advertising
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Contemporary advertising
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Contemporary advertising
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Advertising as communication
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Contemporary advertising /
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Contemporary advertising /
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Contemporary advertising /
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Contemporary advertising /
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Advertising and integrated brand promotion
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Advertising and integrated brand promotion
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NTC's dictionary of advertising
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Udgivet: (1993)

Essentials of contemporary advertising
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Advertising principles : choice, challenge, change /
af: Vanden Bergh, Bruce G.
Udgivet: (1999)

Creative strategy in advertising
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Udgivet: (2008)

Creative strategy in advertising
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Advertising in tourism and leisure /
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The fundamentals of advertising /
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The end of advertising as we know it /
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Udgivet: (2002)

Fashion advertising and promotion /
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Udgivet: (1996)

Advertising copywriting /
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Advertising in Japan
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Advertising :
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Advertising its place in political & managerial economics
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Advertising contemporary society :
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Advertising Theory (Second Edition)
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The Role and application of advertising in Japan
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Herschell Gordon Lewis on the art of writing copy /
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Udgivet: (1999)

How to advertise :
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Udgivet: (1980)

The Practice of Advertising
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Udgivet: (2005)

Ogilvy on advertising
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Udgivet: (1983)

Advertising in action
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