Advertising age handbook of advertising /
This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch...
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| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01082cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000047945 | ||
| 003 | 7641 | ||
| 005 | 20030304152459.0 | ||
| 008 | 010326|1999 vm 000 eng | ||
| 020 | |a 0844224480 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.1 |b LE-H |
| 100 | 1 | |a Lewis, Herschell Gordon, |d 1926- | |
| 245 | 0 | 0 | |a Advertising age handbook of advertising / |c Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain. |
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1999. | ||
| 300 | |a xi, 228 p. : |b ill. ; |c 23cm. | ||
| 520 | 3 | |a This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch... | |
| 630 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising |v Handbooks, manuals, etc. |
| 700 | 1 | |a Nelson, Carol. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||