Marketing globally : planning and practice /

This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.

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Autor principal: Samli, A. Coskun.
Altres autors: Hill, John S.
Format: Llibre
Idioma:English
Publicat: Lincolnwood, Ill. : NTC Business Books, 1998.
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