Marketing globally : planning and practice /

This book contains four parts: The World Environment of International Marketing; Assessing the International Marketing Environment; Implementing International Marketing Strategies; and Coordinating and Controlling Marketing Programs.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Samli, A. Coskun.
Awduron Eraill: Hill, John S.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Lincolnwood, Ill. : NTC Business Books, 1998.
Pynciau:
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