Copywriting by design : bringing ideas to life with words and images /

This book is divided into six parts: What's the Big Idea?; Bringing the Visuals to Life; Putting Words into Action; Creating Reality from Thin Air; The Great Outdoors; and The Bottom Line for You.

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Dades bibliogràfiques
Autor principal: Herzbrun, David.
Format: Llibre
Idioma:English
Publicat: Lincolnwood, Ill. : NTC Business Books, 1997.
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Descripció
Sumari:This book is divided into six parts: What's the Big Idea?; Bringing the Visuals to Life; Putting Words into Action; Creating Reality from Thin Air; The Great Outdoors; and The Bottom Line for You.
Descripció física:vii, 177 p. : ill. ; 28cm.
ISBN:0844236713