Copywriting by design : bringing ideas to life with words and images /

This book is divided into six parts: What's the Big Idea?; Bringing the Visuals to Life; Putting Words into Action; Creating Reality from Thin Air; The Great Outdoors; and The Bottom Line for You.

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Bibliographic Details
Main Author: Herzbrun, David.
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, 1997.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:This book is divided into six parts: What's the Big Idea?; Bringing the Visuals to Life; Putting Words into Action; Creating Reality from Thin Air; The Great Outdoors; and The Bottom Line for You.
Physical Description:vii, 177 p. : ill. ; 28cm.
ISBN:0844236713