Marketing for tourism /
This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ...
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Harlow, Essex :
Longman,
1995.
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| Edição: | 3rd ed. |
| Assuntos: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ... |
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| Descrição Física: | xii, 286 p. : ill. ; 24.5cm. |
| ISBN: | 0582277485 |