Marketing for tourism /
This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Harlow, Essex :
Longman,
1995.
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| Izdaja: | 3rd ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Izvleček: | This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ... |
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| Fizični opis: | xii, 286 p. : ill. ; 24.5cm. |
| ISBN: | 0582277485 |