Marketing for tourism /
This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Harlow, Essex :
Longman,
1995.
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| Edición: | 3rd ed. |
| Materias: | |
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