Marketing for tourism /

This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ...

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Detalles Bibliográficos
Autor principal: Holloway, J. Christopher.
Otros Autores: Robinson, C.
Formato: Libro
Lenguaje:English
Publicado: Harlow, Essex : Longman, 1995.
Edición:3rd ed.
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