Marketing for tourism /

This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ...

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書誌詳細
第一著者: Holloway, J. Christopher.
その他の著者: Robinson, C.
フォーマット: 図書
言語:English
出版事項: Harlow, Essex : Longman, 1995.
版:3rd ed.
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