Marketing for tourism /
This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Harlow, Essex :
Longman,
1995.
|
| 版: | 3rd ed. |
| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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| 003 | 7741 | ||
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| 008 | 010316|1995 vm 000 eng | ||
| 020 | |a 0582277485 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 338.47910688 |b HO-C |
| 100 | 1 | |a Holloway, J. Christopher. | |
| 245 | 0 | 0 | |a Marketing for tourism / |c J. C. Holloway, C. Robinson. |
| 250 | |a 3rd ed. | ||
| 260 | |a Harlow, Essex : |b Longman, |c 1995. | ||
| 300 | |a xii, 286 p. : |b ill. ; |c 24.5cm. | ||
| 520 | 3 | |a This book is about: The marketing perspective; Marketing planning; Marketing research and its applications in tourism; Tourism product policy; Pricing the product; marketing communications; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Tourism. |
| 650 | 0 | 4 | |a Tourism |x Marketing. |
| 700 | 1 | |a Robinson, C. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||