Strategic market management /

This book is about: Introduction and overview; External analysis; Internal analysis; Alternative business strategies; Implementation and the planning process; ...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Aaker, David A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York : John Wiley and Sons, 1995.
Rhifyn:4th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:This book is about: Introduction and overview; External analysis; Internal analysis; Alternative business strategies; Implementation and the planning process; ...
Disgrifiad Corfforoll:xv, 379 p. : ill. ; 22.5cm.
ISBN:0471309567