Strategic market management /
This book is about: Introduction and overview; External analysis; Internal analysis; Alternative business strategies; Implementation and the planning process; ...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
John Wiley and Sons,
1995.
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| Édition: | 4th ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: Introduction and overview; External analysis; Internal analysis; Alternative business strategies; Implementation and the planning process; ... |
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| Description matérielle: | xv, 379 p. : ill. ; 22.5cm. |
| ISBN: | 0471309567 |