Strategic market management /
This book is about: Introduction and overview; External analysis; Internal analysis; Alternative business strategies; Implementation and the planning process; ...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
New York :
John Wiley and Sons,
1995.
|
| Painos: | 4th ed. |
| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01016cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000048277 | ||
| 003 | 7987 | ||
| 005 | 20030326140829.0 | ||
| 008 | 010321|1995 vm 000 eng | ||
| 020 | |a 0471309567 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b AA-D |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 0 | 0 | |a Strategic market management / |c David A. Aaker. |
| 250 | |a 4th ed. | ||
| 260 | |a New York : |b John Wiley and Sons, |c 1995. | ||
| 300 | |a xv, 379 p. : |b ill. ; |c 22.5cm. | ||
| 520 | 3 | |a This book is about: Introduction and overview; External analysis; Internal analysis; Alternative business strategies; Implementation and the planning process; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing |x Management. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||