Strategic marketing management : eeting the global marketing challenge /

This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...

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Detalles Bibliográficos
Autor principal: Anderson, Carol H.
Otros Autores: Vincze, Julian W.
Formato: Libro
Lenguaje:English
Publicado: Boston : Houghton Mifflin, 2000.
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