Strategic marketing management : eeting the global marketing challenge /

This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ...

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Anderson, Carol H.
Awduron Eraill: Vincze, Julian W.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston : Houghton Mifflin, 2000.
Pynciau:
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