Marketing strategies for competitve advantage /

This book is about: The process and players involved; Where to compete; How to compete; Evaluation and selection of strategy; Implementation and control of strategy; ...

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Bibliografische gegevens
Hoofdauteur: Adcock, Dennis.
Formaat: Boek
Taal:English
Gepubliceerd in: Chichester : John Wiley & Sons, 2000
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