Marketing strategies for competitve advantage /
This book is about: The process and players involved; Where to compete; How to compete; Evaluation and selection of strategy; Implementation and control of strategy; ...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Chichester :
John Wiley & Sons,
2000
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| Assuntos: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is about: The process and players involved; Where to compete; How to compete; Evaluation and selection of strategy; Implementation and control of strategy; ... |
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| Descrição Física: | viii, 406 p.; 24.5cm |
| ISBN: | 0471981699 |