Marketing strategies for competitve advantage /
This book is about: The process and players involved; Where to compete; How to compete; Evaluation and selection of strategy; Implementation and control of strategy; ...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Chichester :
John Wiley & Sons,
2000
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| Témata: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | This book is about: The process and players involved; Where to compete; How to compete; Evaluation and selection of strategy; Implementation and control of strategy; ... |
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| Fyzický popis: | viii, 406 p.; 24.5cm |
| ISBN: | 0471981699 |