Marketing strategies for competitve advantage /
This book is about: The process and players involved; Where to compete; How to compete; Evaluation and selection of strategy; Implementation and control of strategy; ...
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| Format: | Book |
| Language: | English |
| Published: |
Chichester :
John Wiley & Sons,
2000
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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