The market segmentation workbook : target marketing for marketing managers /
This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ...
Kaydedildi:
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
London ; New York :
Routledge,
1995.
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| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Özet: | This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ... |
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| Fiziksel Özellikler: | xvii, 219 p. : ill ; 23.5cm. |
| ISBN: | 0415118921 |