The market segmentation workbook : target marketing for marketing managers /
This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
London ; New York :
Routledge,
1995.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ... |
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| Description matérielle: | xvii, 219 p. : ill ; 23.5cm. |
| ISBN: | 0415118921 |