The market segmentation workbook : target marketing for marketing managers /
This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ...
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
London ; New York :
Routledge,
1995.
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| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
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| 100 | 1 | |a Dibb, Sally, |d 1963- | |
| 245 | 0 | 4 | |a The market segmentation workbook : |b target marketing for marketing managers / |c Sally Dibb and Lyndon Simkin. |
| 260 | |a London ; New York : |b Routledge, |c 1995. | ||
| 300 | |a xvii, 219 p. : |b ill ; |c 23.5cm. | ||
| 520 | 3 | |a This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Segmentation. |
| 650 | 0 | 4 | |a Market segmentation. |
| 700 | 1 | |a Simkin, Lyndon. | |
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| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||