The market segmentation workbook : target marketing for marketing managers /
This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ...
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| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
London ; New York :
Routledge,
1995.
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| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01041cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000048792 | ||
| 003 | 8518 | ||
| 005 | 20051111141425.0 | ||
| 008 | 010322b1995 vm 000 eng | ||
| 020 | |a 0415118921 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.835 |b DI-S |
| 100 | 1 | |a Dibb, Sally, |d 1963- | |
| 245 | 0 | 4 | |a The market segmentation workbook : |b target marketing for marketing managers / |c Sally Dibb and Lyndon Simkin. |
| 260 | |a London ; New York : |b Routledge, |c 1995. | ||
| 300 | |a xvii, 219 p. : |b ill ; |c 23.5cm. | ||
| 520 | 3 | |a This book is about: The market segmentation process; Core analyses; Strategy; Programmes for implementation; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Segmentation. |
| 650 | 0 | 4 | |a Market segmentation. |
| 700 | 1 | |a Simkin, Lyndon. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||