The marketing research project manual /

This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...

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書誌詳細
第一著者: Jarboe, Glen R.
フォーマット: 図書
言語:English
出版事項: Cincinnati : South-Western College, 1999.
版:4th ed.
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