The marketing research project manual /

The marketing research project manual /

This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...

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Bibliografske podrobnosti
Glavni avtor: Jarboe, Glen R.
Format: Knjiga
Jezik:English
Izdano: Cincinnati : South-Western College, 1999.
Izdaja:4th ed.
Teme:
Marketing.
Methodology.
Marketing research > Methodology > Handbooks, manuals, etc.
Market surveys > Methodology > Handbooks, manuals, etc.
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