The marketing research project manual /

This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...

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書目詳細資料
主要作者: Jarboe, Glen R.
格式: 圖書
語言:English
出版: Cincinnati : South-Western College, 1999.
版:4th ed.
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