The marketing research project manual /

The marketing research project manual /

This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...

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Bibliografische gegevens
Hoofdauteur: Jarboe, Glen R.
Formaat: Boek
Taal:English
Gepubliceerd in: Cincinnati : South-Western College, 1999.
Editie:4th ed.
Onderwerpen:
Marketing.
Methodology.
Marketing research > Methodology > Handbooks, manuals, etc.
Market surveys > Methodology > Handbooks, manuals, etc.
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