The marketing research project manual /
This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Cincinnati :
South-Western College,
1999.
|
| Edição: | 4th ed. |
| Assuntos: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.83 |b JA-G |
| 100 | 1 | |a Jarboe, Glen R. | |
| 245 | 0 | 4 | |a The marketing research project manual / |c Glen R. Jarboe. |
| 250 | |a 4th ed. | ||
| 260 | |a Cincinnati : |b South-Western College, |c 1999. | ||
| 300 | |a 235 p. : |b ill. ; |c 27.5cm. | ||
| 520 | 3 | |a This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Methodology. |
| 650 | 0 | 4 | |a Marketing research |x Methodology |v Handbooks, manuals, etc. |
| 650 | 0 | 4 | |a Market surveys |x Methodology |v Handbooks, manuals, etc. |
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| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||