The marketing research project manual /

The marketing research project manual /

This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...

Gardado en:
Detalles Bibliográficos
Autor Principal: Jarboe, Glen R.
Formato: Libro
Idioma:English
Publicado: Cincinnati : South-Western College, 1999.
Edición:4th ed.
Những chủ đề:
Marketing.
Methodology.
Marketing research > Methodology > Handbooks, manuals, etc.
Market surveys > Methodology > Handbooks, manuals, etc.
Các nhãn: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Descripción
Tóm tắt:This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...
Descrición Física:235 p. : ill. ; 27.5cm.
ISBN:0538891483

Títulos similares