The marketing research project manual /

The marketing research project manual /

This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...

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Detalhes bibliográficos
Autor principal: Jarboe, Glen R.
Formato: Livro
Idioma:English
Publicado em: Cincinnati : South-Western College, 1999.
Edição:4th ed.
Assuntos:
Marketing.
Methodology.
Marketing research > Methodology > Handbooks, manuals, etc.
Market surveys > Methodology > Handbooks, manuals, etc.
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Descrição
Resumo:This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...
Descrição Física:235 p. : ill. ; 27.5cm.
ISBN:0538891483

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