The marketing research project manual /
This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ...
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| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Cincinnati :
South-Western College,
1999.
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| Editie: | 4th ed. |
| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Samenvatting: | This book is about: The marketing research project; Market segmentation, positioning, and customer satisfaction studies; Choosing a topic and working with a client; ... |
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| Fysieke beschrijving: | 235 p. : ill. ; 27.5cm. |
| ISBN: | 0538891483 |