Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | English |
| Wydane: |
New York :
John Wiley & Sons,
2000.
|
| Wydanie: | 8th ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Streszczenie: | This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes. |
|---|---|
| Opis fizyczny: | viii, 359 p. ; 22.5cm. |
| ISBN: | 0471370606 |