Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
New York :
John Wiley & Sons,
2000.
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| Edició: | 8th ed. |
| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumari: | This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes. |
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| Descripció física: | viii, 359 p. ; 22.5cm. |
| ISBN: | 0471370606 |