Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
Đã lưu trong:
| Príomhúdar: | |
|---|---|
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
New York :
John Wiley & Sons,
2000.
|
| Eagrán: | 8th ed. |
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Achoimre: | This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes. |
|---|---|
| Cur Síos Fisiciúil: | viii, 359 p. ; 22.5cm. |
| ISBN: | 0471370606 |