Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York :
John Wiley & Sons,
2000.
|
| Izdaja: | 8th ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.800973 |b HA-R |
| 100 | 1 | |a Hartley, Robert F. | |
| 245 | 0 | 0 | |a Marketing mistakes and successes / |c Robert F. Hartley. |
| 250 | |a 8th ed. | ||
| 260 | |a New York : |b John Wiley & Sons, |c 2000. | ||
| 300 | |a viii, 359 p. ; |c 22.5cm. | ||
| 520 | 3 | |a This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing |z United States |x Case studies. |
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| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||