Marketing mistakes and successes /

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Marketing mistakes and successes /

Hiển thị phiên bản (1) khác

This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Hartley, Robert F.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York : John Wiley & Sons, 2000.
Rhifyn:	8th ed.
Pynciau:	Marketing. Marketing > United States > Case studies.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Marketing mistakes and successes /
gan: Hartley, Robert F., 1927-
Cyhoeddwyd: (1998)

Management mistakes and successes /
gan: Hartley, Robert F., 1927-
Cyhoeddwyd: (2000)

Fundamentals of marketing /
gan: Stanton, William J.
Cyhoeddwyd: (1994)

Strategic market planning :
gan: Abel, Derek F.
Cyhoeddwyd: (1979)

Principles and practice of marketing
gan: Jobber, David
Cyhoeddwyd: (1995)

Strategic marketing management cases
gan: David W. Cravens
Cyhoeddwyd: (1999)

Strategic marketing management cases
gan: Cravens, David W.
Cyhoeddwyd: (1998)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

International and global marketing : concepts and cases /
Cyhoeddwyd: (1995)

Marketing management : cases for creative problem solving /
gan: Weinstein, Laurence Martin, 1944-
Cyhoeddwyd: (2001)

MarketSim :
gan: Ruffer, Rochelle L.
Cyhoeddwyd: (2005)

Marketing management : text and cases /
gan: Dalrymple, Douglas J.
Cyhoeddwyd: (2000)

Marketing management : text and cases /
gan: Czinkota, Michael R.
Cyhoeddwyd: (1997)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

The Asian marketing casebook
gan: Capon, Noel
Cyhoeddwyd: (1999)

Marketing principles and perspectives /
gan: Bearden, William O., 1945-
Cyhoeddwyd: (1998)

International marketing
gan: Kleindl, Brad (Kleindl, Brad Alan)
Cyhoeddwyd: (2007)

Marketing challenges : cases and exercises /
Cyhoeddwyd: (1989)

Strategic marketing
gan: Cravens, David W.
Cyhoeddwyd: (2006)

Marketing :
gan: Bearden, William O.
Cyhoeddwyd: (2004)

Marketing :
gan: Bearden, William O.
Cyhoeddwyd: (2007)

Marketing :
gan: Bearden, William O.
Cyhoeddwyd: (2007)

Global marketing /
gan: Keegan, Warren J.
Cyhoeddwyd: (1997)

Business marketing management :
gan: Hutt, Michael D.
Cyhoeddwyd: (2007)

Global marketing management :
gan: Quelch, John A.
Cyhoeddwyd: (2006)

Marketing : principles & perspectives /
gan: Bearden, William O., 1945-
Cyhoeddwyd: (2004)

Marketing management cases in Malaysia
gan: Sieh Lee Mei Ling
Cyhoeddwyd: (1979)

Business marketing management : B2B /
gan: Hutt, Michael D.
Cyhoeddwyd: (2010)

Markets /
Cyhoeddwyd: (1994)

Cases in global marketing strategies /
gan: Jeannet, Jean-Pierre.
Cyhoeddwyd: (2001)

Money and capital markets : financial institutions and instruments in a global marketplace /
gan: Rose, Peter S.
Cyhoeddwyd: (2003)

Money and capital markets :
gan: Rose, Peter S.
Cyhoeddwyd: (2006)

Global marketing strategies /
gan: Jeannet, Jean-Pierre.
Cyhoeddwyd: (1998)

Global marketing management
gan: WARREN J KEEGAN
Cyhoeddwyd: (2001)

Strategic management :
gan: Pitts, Robert A.
Cyhoeddwyd: (2006)

The co-marketing solution :
gan: Clark, Shawn
Cyhoeddwyd: (2000)

25 stupid mistakes you don’t want to make in the stock market
gan: Rye, David E.
Cyhoeddwyd: (2002)

25 stupid mistakes you don't want to make in the stock market /
gan: Rye, David E.
Cyhoeddwyd: (2002)

The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /
gan: Clark, Shawn.
Cyhoeddwyd: (2000)

Market segmentation success
gan: Dibb, Sally
Cyhoeddwyd: (1996)