Marketing mistakes and successes /

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Marketing mistakes and successes /

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This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.

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Dades bibliogràfiques
Autor principal:	Hartley, Robert F.
Format:	Llibre
Idioma:	English
Publicat:	New York : John Wiley & Sons, 2000.
Edició:	8th ed.
Matèries:	Marketing. Marketing > United States > Case studies.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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