Marketing mistakes and successes /
This book is divided into six parts: Marketing wars; Great comebacks; Crisis management; Marketing management mistakes; Notable marketing successes; and Ethical mistakes.
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York :
John Wiley & Sons,
2000.
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| Edición: | 8th ed. |
| Materias: | |
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