Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London :
The Dryden Press,
1997.
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Zusammenfassung: | This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context. |
|---|---|
| Beschreibung: | xiv, 537 p. : ill. ; 24.5cm. |
| ISBN: | 0030990351 |