Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Αποθηκεύτηκε σε:
| Μορφή: | Βιβλίο |
|---|---|
| Γλώσσα: | English |
| Έκδοση: |
London :
The Dryden Press,
1997.
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Περίληψη: | This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context. |
|---|---|
| Φυσική περιγραφή: | xiv, 537 p. : ill. ; 24.5cm. |
| ISBN: | 0030990351 |