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Contemporary services marketing management : a reader /

This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.

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Bibliografske podrobnosti
Format: Knjiga
Jezik:English
Izdano: London : The Dryden Press, 1997.
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Opis
Izvleček:This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Fizični opis:xiv, 537 p. : ill. ; 24.5cm.
ISBN:0030990351