Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
में बचाया:
| स्वरूप: | पुस्तक |
|---|---|
| भाषा: | English |
| प्रकाशित: |
London :
The Dryden Press,
1997.
|
| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| सारांश: | This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context. |
|---|---|
| भौतिक वर्णन: | xiv, 537 p. : ill. ; 24.5cm. |
| आईएसबीएन: | 0030990351 |