Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Shranjeno v:
| Format: | Knjiga |
|---|---|
| Jezik: | English |
| Izdano: |
London :
The Dryden Press,
1997.
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Izvleček: | This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context. |
|---|---|
| Fizični opis: | xiv, 537 p. : ill. ; 24.5cm. |
| ISBN: | 0030990351 |