Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
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| Format: | Livre |
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| Langue: | English |
| Publié: |
London :
The Dryden Press,
1997.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context. |
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| Description matérielle: | xiv, 537 p. : ill. ; 24.5cm. |
| ISBN: | 0030990351 |