Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Uloženo v:
| Médium: | Kniha |
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| Jazyk: | English |
| Vydáno: |
London :
The Dryden Press,
1997.
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| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context. |
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| Fyzický popis: | xiv, 537 p. : ill. ; 24.5cm. |
| ISBN: | 0030990351 |