Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Enregistré dans:
| Format: | Livre |
|---|---|
| Langue: | English |
| Publié: |
London :
The Dryden Press,
1997.
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|