Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
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| Format: | Book |
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| Language: | English |
| Published: |
London :
The Dryden Press,
1997.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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