Contemporary services marketing management : a reader /

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Contemporary services marketing management : a reader /

This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.

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Dades bibliogràfiques
Format:	Llibre
Idioma:	English
Publicat:	London : The Dryden Press, 1997.
Matèries:	Marketing. Management. Customer services. Service industries > Marketing. Service industries > Management. Customer services > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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