Contemporary services marketing management : a reader /

This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : The Dryden Press, 1997.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

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