Contemporary services marketing management : a reader /

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Contemporary services marketing management : a reader /

This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.

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书目详细资料
格式:	图书
语言:	English
出版:	London : The Dryden Press, 1997.
主题:	Marketing. Management. Customer services. Service industries > Marketing. Service industries > Management. Customer services > Management.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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