Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Gardado en:
| Formato: | Libro |
|---|---|
| Idioma: | English |
| Publicado: |
London :
The Dryden Press,
1997.
|
| Những chủ đề: | |
| Các nhãn: |
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