Contemporary services marketing management : a reader /
This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.
Đã lưu trong:
| Formáid: | Leabhar |
|---|---|
| Teanga: | English |
| Foilsithe: |
London :
The Dryden Press,
1997.
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Míreanna Comhchosúla
-
Services marketing management a strategic perspective
le: Kasper, Hans.
Foilsithe: (2006) -
Services marketing management : an international perspective /
le: Kasper, Hans.
Foilsithe: (1999) -
Services marketing /
le: Zeithaml, Valarie A.
Foilsithe: (1996) -
Services marketing /
le: Kurtz, David L., 1941-
Foilsithe: (1998) -
Service innovation /
Foilsithe: (2016)


