Contemporary services marketing management : a reader /

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Contemporary services marketing management : a reader /

This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	London : The Dryden Press, 1997.
Pynciau:	Marketing. Management. Customer services. Service industries > Marketing. Service industries > Management. Customer services > Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Services marketing management a strategic perspective
gan: Kasper, Hans.
Cyhoeddwyd: (2006)

Services marketing management : an international perspective /
gan: Kasper, Hans.
Cyhoeddwyd: (1999)

Services marketing /
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (1996)

Services marketing /
gan: Kurtz, David L., 1941-
Cyhoeddwyd: (1998)

Service innovation /
Cyhoeddwyd: (2016)

Services marketing
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (2006)

Services marketing : integrating customer focus across the firm /
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (2006)

Services marketing : integrating customer focus across the firm /
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (2000)

Service management and marketing
gan: Grönroos, Christian
Cyhoeddwyd: (2015)

Interactive services marketing /
gan: Fisk, Raymond P.
Cyhoeddwyd: (2000)

Interactive services marketing /
gan: Fisk, Raymond P.
Cyhoeddwyd: (2008)

Uncommon service : how to win by putting customers at the core of your business /
gan: Frei, Frances.
Cyhoeddwyd: (2012)

The world of superservice : creating profit through a passion for customer service /
gan: Irons, Ken.
Cyhoeddwyd: (1997)

Marketing in travel and tourism
gan: Middleton, Victor T. C.
Cyhoeddwyd: (2009)

Uncommon service
gan: Frei, Frances

Service Management and Marketing Principles
gan: Jay, Kandampully, et al.
Cyhoeddwyd: (2025)

Customer responsive management : the flexible advantage /
gan: Davis, Frank W. 1939-
Cyhoeddwyd: (1996)

Customer service
gan: Lucas, Robert W.
Cyhoeddwyd: (2005)

Customer service secrets
gan: Economy, Peter
Cyhoeddwyd: (2004)

Marketing management for small and medium enterprises: About customers: Gathering information on purchasing processes and trends
gan: Business School of the National Economics Univ. of Hanoi
Cyhoeddwyd: (2001)

Customer satisfaction measurement and management : using the voice of the customer /
gan: Naumann, Earl, 1946-
Cyhoeddwyd: (1995)

Services marketing :
gan: Hoffman, K. Douglas
Cyhoeddwyd: (2006)

Principles of services marketing
gan: Palmer, Adrian
Cyhoeddwyd: (2005)

Marketing plans for services : a complete guide
gan: McDonald, Malcolm, et al.
Cyhoeddwyd: (2015)

Quản trị marketing trong các doanh nghiệp vừa và nhỏ: Thu thập thông tin về quá trình và xu hướng mua hàng của khách hàng
gan: Viện Quản trị kinh doanh
Cyhoeddwyd: (2001)

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life /
gan: Fragasso Phil
Cyhoeddwyd: (2008)

Service management: Operations, strategy, and information technology
gan: James A. Fitzsimmons
Cyhoeddwyd: (2001)

Services marketing
gan: Bateson, John E. G
Cyhoeddwyd: (2011)

Service Systems Science
gan: Kijima, Kyoichi
Cyhoeddwyd: (2015)

Professional services :
gan: Delong, Thomas
Cyhoeddwyd: (2003)

Intercultural Service Encounters
gan: Sharma, Piyush
Cyhoeddwyd: (2019)

Professional services marketing
gan: Schultz, Mike
Cyhoeddwyd: (2013)

Customer service : a practical approach /
gan: Harris, Elaine K.
Cyhoeddwyd: (2000)

Services marketing : Integrating customer focus across the firm
gan: Zeithaml, Valarie A
Cyhoeddwyd: (2016)

The dynamics of service :
Cyhoeddwyd: (1995)

Total customer service :
gan: Davidow, William H.
Cyhoeddwyd: (1989)

Integrating service strategy in the manufacturing company /
gan: Mathe, Hervé.
Cyhoeddwyd: (1993)

Customer service : building successful skills for the twenty-first century /
gan: Lucas, Robert W.
Cyhoeddwyd: (2005)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
gan: Roy, Sanjit Kumar, et al.
Cyhoeddwyd: (2020)

Relationship marketing : bringing quality, customer service, and marketing together /
gan: Christopher, Martin.
Cyhoeddwyd: (1991)