Contemporary services marketing management : a reader /

This book is divided into five parts: The classics; The service experience; Service quality and satisfaction; Service management; and Services marketing in context.

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Bibliografske podrobnosti
Format:	Knjiga
Jezik:	English
Izdano:	London : The Dryden Press, 1997.
Teme:	Marketing. Management. Customer services. Service industries > Marketing. Service industries > Management. Customer services > Management.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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Contemporary services marketing management : a reader /

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