IMC : an integrated marketing communications exercise /

Codi QR

IMC : an integrated marketing communications exercise /

Introduction. Briefing by the client: "the factory tour". Competitve advertising and promotion. First assignment: assessing communications. Developing a creative strategy. Second assignment. TV and print media basics...

Guardat en:

Dades bibliogràfiques
Autor principal:	Jakacki, Bernard C.
Format:	Llibre
Idioma:	English
Publicat:	Cincinnati OH : South-Western College, 2001.
Edició:	2nd ed.
Matèries:	Tourism. Advertising. Tourist trade. Tourist trade > Marketing. Communication in marketing. Public relations.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Ítems similars

Marketing for tourism
per: Holloway, J. Christopher
Publicat: (2004)

Advertising in tourism and leisure /
per: Morgan, Nigel
Publicat: (2000)

The business of tour operations /
per: Yale, Pat.
Publicat: (2000)

Tourism :
per: Wall, Geoffrey
Publicat: (2006)

Tourism management
per: Leiper, Neil
Publicat: (2004)

Marketing du lịch
per: Trần, Ngọc Nam
Publicat: (2005)

Tourism :
per: Hall, C. Michael
Publicat: (2005)

Kinh tế du lịch
per: Nguyễn Hồng Giáp
Publicat: (2002)

Tourism principles and practice
Publicat: (2005)

Quản trị kinh doanh lữ hành
per: Nguyễn, Văn Mạnh
Publicat: (2006)

Giáo trình kinh tế du lịch khách sạn :
per: Đinh, Thị Thư
Publicat: (2005)

Giáo trình kinh tế du lịch
per: Nguyễn, Văn Đính
Publicat: (2006)

Giáo trình tổng quan du lịch :
per: Trần, Thị Thúy Lan
Publicat: (2005)

Đường vào nghề du lịch
per: Hồng Vân
Publicat: (2006)

Giáo trình nghiệp vụ kinh doanh lữ hành :
per: Hà, Thùy Linh
Publicat: (2006)

Một số giải pháp nâng cao hoạt động hoạt động Marketing điện tử tại công ty TNHH MTV Trí Đạt Tourist
per: Lê, Thị Phương
Publicat: (2025)

Giải pháp phát triển các sản phẩm lưu niệm từ nghề truyền thống ở huyện Phong Điền Thành phố Cần Thơ đáp ứng nhu cầu khách du lịch :
per: Lê, Thị Hồng Nhiên
Publicat: (2016)

Tourism and Hospitality Marketing
per: Dickman, Sharron
Publicat: (1999)

Giáo trình thống kê du lịch
per: Hoàng, Oanh
Publicat: (2005)

Kinh tế du lịch và du lịch học
per: Đổng, Ngọc Minh
Publicat: (2001)

Luật kinh doanh du lịch
per: Trịnh, Xuân Dũng
Publicat: (2001)

Luật du lịch năm 2005
Publicat: (2005)

Tìm hiểu luật du lịch năm 2005
per: Nguyễn, Ngọc Dũng
Publicat: (2005)

Luật du lịch Việt Nam 2005 (có hiệu lực từ 01-01-2006) :
Publicat: (2005)

Giáo trình kinh tế du lịch
per: Nguyễn, Văn Đính
Publicat: (2004)

Giáo trình nghiệp vụ phục vụ buồng :
per: Vũ, Thị Bích Phượng
Publicat: (2005)

Hoàn thiện quản lý nhà nước về lao động trong kinh doanh du lịch ở Việt Nam :
per: Hoàng, Văn Hoan
Publicat: (2006)

Giáo trình kinh tế du lịch khách sạn
per: Đinh, Thị Thư
Publicat: (2005)

Giáo trình kinh tế du lịch
per: Nguyễn, Văn Đính
Publicat: (2005)

Luật du lịch năm 2005 và văn bản hướng dẫn thi hành
Publicat: (2008)

Vietnam tourist guidebook
Publicat: (2001)

Vietnam tourist guidebook
Publicat: (1995)

Thị trường du lịch
per: Nguyễn, Văn Lưu
Publicat: (1998)

Vietnam tourist guidebook
Publicat: (2000)

Tìm hiểu pháp luật: Luật du lịch nước Cộng Hòa Xã Hội Chủ Nghĩa Việt Nam
Publicat: (2005)

Price Discrimination and the Influence on Foreign Tourists’ Decision of Returning in Hoi An Ancient Town, Vietnam
per: Nguyen, Le Ngoc Tram
Publicat: (2025)

Một số giải pháp marketing nhằm thu hút khách du lịch đến thành phố Cần Thơ :
per: Trần, Thị Kim Vân
Publicat: (2014)

'Who are the 'Other' visiting my village?' Profiling the domestic tourist market to ethnic villages in Vietnam's Cetral Highlands
per: Nguyễn, Thị Thanh Kiều (Calla), et al.
Publicat: (2023)

Sustainable tourism indicators for cities from tourists’ perspectives: the case of Da Lat, Vietnam
per: Trương, Thị Lan Hương, et al.
Publicat: (2024)

Quy hoạch du lịch
per: G CAZES
Publicat: (2001)